Effective Date: 29 October 2025
ELF (“we,” “us,” or “our”) uses cookies and similar technologies on our website to enhance functionality, personalise your experience, and understand how our website is used. This Cookies Policy explains what cookies are, how and why we use them, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They perform a variety of functions, such as remembering your preferences, improving site performance, and helping us analyse user behaviour.
We also use similar technologies, such as pixels, tags, and local storage, which operate in the same way as cookies for the purpose of this policy.
2. Why We Use Cookies
We use cookies to:
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Ensure the website functions correctly
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Improve performance and speed
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Analyse how visitors use our website
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Provide personalised content and recommendations
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Deliver relevant advertising
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Remember your preferences, such as region or cookie choices
3. Types of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable functions such as page navigation, secure checkout, account login, and saving items to your basket. These cookies do not require your consent.
b. Analytics & Performance Cookies
These cookies help us understand how visitors use our website. They allow us to measure traffic, identify popular pages, and improve the overall user experience.
c. Marketing & Advertising Cookies
These cookies personalise the ads you see and help us measure the effectiveness of marketing campaigns. They may be set by our advertising partners.
d. Preference Cookies
These cookies store your personal settings, such as language or location, so the website can offer a more personalised experience.
4. Third-Party Cookies
Some cookies on our website may be placed by third-party providers. These may include analytics tools, advertising partners, social media platforms, and payment service providers.
Third-party cookies allow these partners to collect information when you interact with our website. We do not control these cookies, and their usage is governed by the privacy and cookie policies of the individual providers.
5. Cookie Consent
Under UK law, you must give consent for any cookies that are not strictly necessary.
Our website uses a cookie banner to:
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Inform you about our use of cookies
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Allow you to accept or decline non-essential cookies
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Allow you to change your preferences at any time
Consent must be actively given. You can withdraw your consent at any time through our cookie settings or via your browser.
6. How to Manage Cookies
You can control cookies through:
Website Controls
Use our cookie management tool to accept, decline, or customise non-essential cookies.
Browser Settings
You can block or delete cookies through your browser settings.
If you choose to block certain cookies, parts of the site may not function correctly.
7. Cookie Duration
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Session cookies: Deleted when you close your browser.
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Persistent cookies: Stored on your device for a defined period or until you delete them.
8. Changes to This Policy
We may update this Cookies Policy from time to time. Any changes will be reflected with a new “Effective Date.” If significant changes are made, we will notify you via our website or by other means.
9. Contact Us
If you have questions about our Cookies Policy or how we use cookies, please contact us:
Email: support@elfpouches.co.uk
Phone: 0800 731 1178
